Safeco drives more than 60,000 policies to agents
HIGHLIGHTS > 25,000 policies written through the Licensed Sales Team, then distributed to agents > Additional 38,000 policies written on behalf of agents under Gold Service cross-sell program, agent campaigns and proactive agent account reviews
The commitment of Safeco Insurance to the independent agency channel is stronger than ever, and the amount of business we’re driving to agents proves it.
In 2009, more than 25,000 policies were closed collectively through Safeco’s Licensed Sales Team and Safeco.com, and then distributed to agents after the underwriting period was cleared. Licensed Sales sold more than 38,000 additional policies on behalf of agents in 2009 by partnering with agents on Gold Service’s cross-sell programs and agent campaigns.
“The Licensed Sales Team partners with independent agents of all sizes to both grow and retain their business by leveraging seasoned producers and best-in-class technology,” says Josh Stirpe, who manages the team.
And the combination of Licensed Sales and Gold Service — which identifies cross-sell opportunities on nearly 10% of all service calls received — enables agents to grow their Safeco books with virtually no work. Agents should contact their Territory Manager to find out if Gold is right for them.
How policies are assigned Policies written through Safeco’s Licensed Sales or Online teams, as well as through the Moving with Safeco program, begin on the Safeco books — but then are assigned to our independent agent partners on a quarterly basis.
“We act on behalf of independent agents — bolstering their ability to compete,” Stirpe says.
And, of course, the Safeco.com website directs potential customers to local independent agents as well.
“We’re keenly focused on driving new business to and through our agents, ultimately empowering agent growth and increasing customer loyalty at a local level,” says Melody Brown, Assistant Vice President, Online Experience and Licensed Sales.
A better Safeco.com Safeco.com’s new design, which launched in October 2009, features more intuitive navigation, a focus on personal lines products and a greater emphasis on the “Find an Agent” feature.
Between the launch and end of 2009, lead generation increased 33% over the same period the previous year. Throughout the year, 151,800 consumers visited the “Find an Agent” feature through Safeco.com, driving 22,600 leads to agent websites. An additional 56% of these consumers indicated that they called the agent. And the number of leads is projected to increase significantly in 2010!